What is Multi Channel Ecommerce and How to Effectively Implement this Strategy
Increase your brand visibility and maximize your sales with a multi channel strategy! What is multi channel ecommerce and how to implement this strategy? Read and find out!
Finally, you can multiply your traffic sources and the number of visitors, you can increase your sales, and boost your profit! How? Easy, by implementing a multi channel ecommerce strategy!
But what is multi channel ecommerce?
Multichannel is a term used to explain having a traditional or brick and mortar store and establishing an online presence at the same time and providing various options to your potential customers to purchase your products. Today, there are different places and ways in which online customers decide to spend their money. In other words, multichannel means that you offer numerous channels of selling your products and helping your customers choose the most convenient way for them to buy your products and spend their money.
The options you can offer are divided into 4 different categories:
The different ecommerce channels include email marketing, direct URL navigation or bookmarking, and affiliate marketing. You can also use a paid search which means purchasing traffic directly from search engines such as Bing or Google on a PPC or pay-per-click basis. The search engines can attract new visitors to your site and increase the overall traffic.
There are comparison shopping engines or also known as CSEs. There are more than 100 comparison shopping engines online and they offer different business models. You can find free models such as TheFind.com and Google Product Search, pay-per-click such as Shopzilla, Shopping.com, Nextag, and etc. The comparison shopping engines can also drive traffic to your site.
We can conclude that online shoppers have changed their shopping needs and behavior and they are looking for different options, when it comes to buying online. They want to have more options so they can pick the best one that suits their needs.
There are some great tips for effectively implementing the multi channel strategy: